I am an experienced Product Designer who enjoys solving complex problems. My goal is to create engaging, user-centered solutions that drive conversions by seamlessly integrating insights from research and analytics into the design process.

I began my career as a graphic designer in the print industry but soon realised that my skills and passion for problem-solving were better suited to digital solutions. Over the past 12 years, I have designed a platform that enables retailers to efficiently manage their business needs. I was involved from the initial breakout sessions, and the platform has since grown into a market leader for grocery and beer, wine, and spirits in North America, Australia, and Ireland.

Competitive analysis, user testing, data analytics, accessibility, and inclusivity are all critical components of my design approach. My aim is to provide the best possible user experience while balancing the needs and expectations of all stakeholders. I collaborate closely with Product Managers, Product Owners, our clients and development teams to ensure the most effective solutions.

As a mentor and team leader, I encourage my team members to leverage their strengths while continuously learning and growing. Even in a fast-paced environment with ambitious timelines, my emphasis on collaboration helps create a strong team bond, despite, at times, working remotely across time zones.